ABOUT ME
I am a writer and brand consultant specialising in Gen-Z and Millennial culture. I love working with community-led, mission-driven companies who need to nail their branding, community activations, copywriting or content creation.
Former Content Director at The Stack World, Digital Director at Communia, Social Lead for UN Women UK and Special Projects Consultant at Flannels. I’ve also previously held positions such as Head of Brand at Beautystack, founding Social Media Editor at Dazed Beauty and Communications and Community Manager at WAH London.
At Beautystack, Dazed Beauty and POLLEN, I worked to build a new brand identity from the ground up. With WAH Nails, I strengthened an existing brand presence with digital campaigns and community activations.
I also consult on social media, marketing and community for brands such as BeautyCon, Estee Lauder, Boots, FeelUnique, Milk Makeup, Flannels Beauty and The Unseen Beauty,
As a writer, I specialise in issues surrounding beauty, culture and self expression; striving to document what it means to identify as a young woman today. I write for publications such as Refinery29, Beautystack, Dazed Beauty and Bricks magazine, and have interviewed the likes of Kylie Jenner, Brooke Candy, GIRLI, Paloma Elsesser and Princess Gollum.
I’m currently writing my first book, Pixel Flesh: Toxic Beauty Culture and the Women it Harms, which was sold at auction to Hachette in the UK and pre-empted by Macmillan in the US.
I have spoken at events for River Island, Riposte and Women Who.
First Class BA Honours in Journalism
MSt in Creative Writing at Cambridge University.