WAH Nails Social Media

I managed WAH London's social media accounts (@wahnails) for a year from October 2016-October 2017, creating original content, planning monthly campaigns and connecting with the WAH community. Posts would be published 3-6 times a day on all channels, reaching an audience of 500k.

When I first joined WAH in 2017, the Instagram account was losing thousands of followers a week and had fallen from 500k followers to 440k. Within a year, I was able to reverse that and generate growth. With successful collaborations, brand partnerships, community activations, social-first campaigns, high quality content creation and regular posting, we were able to reverse the deficit and reach 520k in 2018.