Dazed Beauty Brand and Social Launch

I was headhunted to launch the Dazed Beauty social channels and support the editorial team with the brand new vertical!

Scope Included:

Social formats to launch each channel
Editorial formats to launch the website
Social media strategy
User personas
Scouting the Dazed Beauty community
Launching the Dazed Beauty community on the site and social channels
Writing articles and supporting the editorial team with launch content
Interviewing Kylie Jenner and creating BTS content for Dazed Beauty print issue 1