International Women's Day - Beautystack

Our campaign for International Women’s Day and Women’s History Month told the stories of the incredible female pioneers who revolutionised the beauty industry.

The campaign not only empowered our users with knowledge of the female experience, but also with inspirational role models who have been empowered financially by the beauty industry - challenging perceptions that it’s a frivolous career.

Scope included

Campaign management
Creative direction
Research
Editorial
Copywriting
Mailers
Social campaign

Design - Rianna Osanwuta
Editorial assistant - lola rose wood
printing and installation of window vinyl - onward display