Beautystack Pro Home Launch

Our biggest release at Beautystack! We ran a launch campaign for a whole new set of features to enable Beauty Professionals to run their business on the app. The campaign saw a 150% increase in app activity during launch week, and meant that our Beauty Professionals were informed and empowered to use Beautystack to its full potential.

Scope included:

Product support throughout - ensuring the new features and app design are in line with the Beautystack brand and user feedback

A comprehensive launch plan for the new features
Campaign messaging for each channel
Content management and creation
Editorial
Mailers
Social campaign
Broadcast messaging
In-app wizard screens and pop ups
Push notifications
Demo videos
Updated FAQs