Beautystack Pop Up Marketing

Marketing campaign for the Beautystack pop up salon in Coal Drops Yard, Kings Cross. Over three months, we hosted 25 Beauty Professionals in the pop up space, each doing live treatments bookable on the Beautystack app. We also ran workshops, events and parties, and created a custom launch campaign for each Pro.

Scope Included:

A unique pop up brand identity, acting as an extension of the Beautystack brand
Pop up launch event for press and influencers
A pop up leaflet to introduce each Beauty Pro and the Beautystack brand
Weekly mailers to announce the Beauty Pro line up
Custom campaigns to launch each Pro
A schedule of events and community activations
Editorial content